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Case Studies

Background

Chain Dungeons is a free-to-play mobile Puzzle RPG published by Quest Drop in 2015. After getting unsatisfactory result from Facebook Ads campaign, Quest Drop decided to blast influencer marketing to exploit the social media trend in Indonesia.

Strategy

We engaged 5 Gaming influencers with a combined total of 750,000 followers. Total of 9 YouTube videos across 4 weeks. Advertorial content is focused on guiding players through basic gameplay tutorial and highlighted key in-game features, such as multiplayer and summoning spree.

Results

– 200,000+ video views
– 12,000 App Installs
– 76% lower CPI compared to Facebook Ads
– 98% increase in Tutorial Completion compared to Facebook Ads

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Background

Identity V, the first asymmetrical horror mobile game developed by NetEase. The main objective of this campaign was game launch awareness with a quick viral effect within the gaming community for the first month then long-term lasting vitality as the top known game across all markets. 

 

Strategy

– 10 Gaming-focused and 8 production/lifestyle influencers with a total of over 10 million followers

– Total of 20+ videos on YouTube spread across 3 months+

– Creative content was focused on co-productions with viral influencers re-creating characters, scenes, mood and tone of the product/game and re-enacting them in real life.  A mix of scary, funny, puzzle logic and fun content

 

Results

Reached #1 RPG, #2 Top Free Game and #6 Top Grossing Game in Thailand PlayStore and Appstore within one month of launch date and campaign

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Background

MapleStory M, the highly anticipated follow-up to MapleStory, is here and the hype is real! MapleStory M brings the nostalgic world of MapleStory to your mobile device. Nexon looked into doing influencer and OOH marketing to complement their digital marketing effort and strengthen their branding in Singapore.

 

Strategy

We collaborated with Top Influencer in Singapore with by producing two YouTube videos and Instagram posts. Producing storyline video with soft-selling approach to kickstart the awareness of the game, followed by a full OOH marketing channel across Singapore.

 

Results

With the powerful offline marketing and influencer marketing videos/posts, MapleStory M became the #1 game in Singapore. It was a very common sight to see people playing the game on buses, trains, restaurants, in the office or in shopping malls.

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