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Case Studies

Background

Chain Dungeons is a free-to-play mobile Puzzle RPG published by Quest Drop in 2015. After getting unsatisfactory result from Facebook Ads campaign, Quest Drop decided to blast influencer marketing to exploit the social media trend in Indonesia.

Strategy

We engaged 5 Gaming influencers with a combined total of 750,000 followers. Total of 9 YouTube videos across 4 weeks. Advertorial content is focused on guiding players through basic gameplay tutorial and highlighted key in-game features, such as multiplayer and summoning spree.

Results

– 200,000+ video views
– 12,000 App Installs
– 76% lower CPI compared to Facebook Ads
– 98% increase in Tutorial Completion compared to Facebook Ads

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Background

Summoners War is a free-to-play mobile RPG published by Gamevil since 2014, frequently seen within Top 10 Grossing ranks in the region. Gamevil looked into doing influencer marketing to complement their digital marketing efort and strengthen their branding in Singapore.

Strategy

We organized a massive campaign of 32 local influencers with a combined 2.3 million followers. Creative content is focused on influencers inviting many of their followers to play Summoners’ War. The 1-month project saw a total of 41 photos launched in Facebook and Instagram.

Results

– 99,000+ likes
– 1,600+ comments
– Google Playstore SG Top Downloads ranking increased by 40+ places

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Background

Dynasty Warriors is the legendary ultimate high adrenaline battle experience in Action Combat games. Nexon looked into doing influencer marketing to complement their digital marketing effort and strengthen their branding in Singapore.

Strategy

We collaborated with Top Influencer in Singapore with total of more than one million followers on two separated YouTube channels. Producing one storyline video with soft-selling approach to kickstart the awareness of the game, followed by a full gameplay video on the other gaming channel. Both videos went viral and scored more than one million total views on YouTube.

Results

– 17,300+ likes generated
– 1,900+ comments
– 1,230,000+ video views

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