Chain Dungeons is a free-to-play mobile Puzzle RPG published by Quest Drop in 2015. After getting unsatisfactory result from Facebook Ads campaign, Quest Drop decided to blast influencer marketing to exploit the social media trend in Indonesia.
We engaged 5 Gaming influencers with a combined total of 750,000 followers. Total of 9 YouTube videos across 4 weeks. Advertorial content is focused on guiding players through basic gameplay tutorial and highlighted key in-game features, such as multiplayer and summoning spree.
– 200,000+ video views
– 12,000 App Installs
– 76% lower CPI compared to Facebook Ads
– 98% increase in Tutorial Completion compared to Facebook Ads